Innovative Card
Designs

Effective marketing tool and optimum customer loyalty

Nowadays, payment cards are more than just a piece of plastic you carry around in your wallet – they are both a lifestyle accessory and a means of using various everyday applications. Original card formats and designs are a fixed component in the product portfolio of banks. They are a crucial marketing tool for standing out from the competition and maintaining customer loyalty. A portfolio of innovative card designs can also play a decisive role in winning new customers. G&D develops individual payment cards for banks together with products which express their brand and their vision and are based on the most advanced technologies.

Catering for all the senses

The G&D portfolio ranges from cards with tactile, scented and translucent elements to cards in different shapes and sizes. G&D also offers conventional payment cards in all the standard formats available from leading global payment organizations. Customers of G&D also have the choice between magnetic strip cards, contact-based or contactless smartcards, dual interface cards, and a range of other product solutions for payment transactions.

The variety of card bodies offered by G&D is rounded off by a portfolio of additional card components. Depending on the selected design, G&D offers either colored magnetic strips, modules with gold and palladium effects, customized signature panels, and various hot-stamping seals.

Convego Factors Translucent

Creative designs turn payment cards into effective marketing tools for banks. With the “Convego Translucent” card design from G&D banks can offer their customers individually designed cards with translucent card bodies. These are available in a wide range of colors.

• Translucent card body with color shading
• IR (infrared) filter for secure ATM functionality
• Customers can choose between a color of their choice or a portfolio of standard colors.

Convego Factors Tactile

You can find this card in your wallet even with your eyes closed. Special textures give the card a tactile, individual surface. The cards are ISO compliant and offer all the usual standard features of an ordinary payment card. Banks can order these cards from G&D in their own special design to give their customers a very special tactile experience.

Convego Factors Metal Effect

The variable “Metal Effect” design element with its holographic and mirror effects can stand on its own or as the card background, which gives it extra shine and depth. The card looks different depending on how the light falls on it, whether it is held still or moved around. The patented production process guarantees top quality and ensures that the surface is hard-wearing and does not come off or lose its shape. The card is available in gold, silver, and with holographic effects.

Convego Factors Perspective

The multi-layered card structure makes it possible to embed different design elements at several levels. This creates a striking impression of depth on the card surface. Banks can use this particular card design to express their brand in a very effective way.

Convego Factors Nacre

There is a hint of luxury and exclusivity about the Convego Nacre card design from G&D. This impression is created by a special card overlay, which creates a mother-of-pearl effect on the card surface and lends it an elegant touch.

Convego Factors Colored Edge

To optimize brand loyalty, the customer should be able to recognize the relevant card in their wallet immediately. A colored edge ensures it stands out.

Convego Factors Scent

If you are reluctant to rely on visual effects, you can establish a genuine “scent mark” with this card. Microcapsules embedded in the card body release their scent when you rub the card surface. The scent variations are limitless. They range from various standard scents through to customer-specific scents that reflect the brand’s special character.

Convego Factors Shape

If you are looking to set new trends in terms of card format, this is the ideal solution. G&D allows its customers free rein as far as the shape of their cards is concerned, and implements their ideas down to the very last detail.

• Card body with shapes outside the ID1 ISO standard.
• Available in both standard formats such as mc2 cards, titanium cards or mini cards, and in customer-specific formats.

Convego Factors CDplus ConnectCard

This innovative card product combines the advantages of a CD or DVD with a multi-function smartcard and is thus both a means of payment and a lifestyle product in one. The CDplus ConnectCard is a joint product developed by R&R Technologies and G&D.